Wheathampstead's Leaky Bucket

Billy The Bee Buy it locally loyal card, buy it locally wheathampstead business campaign, bee stamps collection card,



You’ve probably heard of Billy the Bee; you may have seen him around the village and I’m sure you know that Billy wants us all to “Buy It Locally”. 


But I’ll wager you didn’t know that he’s got a leaky bucket!


The Leaky Bucket is a simple way to explain the local economy; the economy of Wheathampstead.


Imagine the local economy as a bucket. Nothing fancy or complicated; just an ordinary bucket like the one under the kitchen sink. If you have £10 and you spend it in Wheathampstead, the £10 stays in the bucket.  But if you use it to eat out in St Albans it doesn't stay in the bucket. Spending outside Wheathampstead is like a leak in the bucket: the tenner leaks out because you chose to eat outside the local area.


So, all the money that flows into Wheathampstead every week/month/year is like water flowing into the bucket and it consists of; wages, benefits, business profits and all other income earned by everybody in the village.  But sadly, our bucket can’t keep hold of all the water because it has lots of holes in it.  Lots of the money that comes into Wheathampstead goes straight back out again on, for example; utility and phone bills, taxes, rent or mortgage, shopping outside the local area or on-line, faraway takeaways, external contractors and distant day-care etc. etc. etc.


Why does a leaky bucket matter?  The benefits of improving the local economy include maintaining a viable and vibrant High Street, boosting employment and increasing disposable income.  Plus, there are intangible benefits in terms of community and social capital.  Small-scale, locally owned businesses create communities that are more entrepreneurial, connected and prosperous.


If we each spent our money in the local area, then it would stay inside the bucket and of course this goes for businesses as well as individuals.  Some businesses employ local people, hence keeping the money inside the bucket.  Some businesses buy products and materials from the local area and again this keeps the money inside the bucket.  Hence buying locally keeps it inside the bucket.


Let’s go back to our tenner again…every time we have £10 to spend, we have to decide whether to spend it locally or outside of Wheathampstead and every time we choose to spend it locally, we are actually boosting the local economy.  It really is as simple as that.



Close up of BILLY the Bee loyalty card with one sticker in front of a smiley face


The economy is very interconnected.  It is dependent on each individual spender and the decisions made by individuals affect others in our local area. Because of this it is everybody's issue.


Wouldn’t it be great if we could find ways of stopping all the £10s from leaking out?  For the example of eating out, we could choose one of local restaurants and reduce the leak. And if we use a local company or tradesman to do maintenance work rather than an external contractor then there'll be even more in the bucket.


Hopefully Billy’s Leaky Bucket has helped you understand the ins and outs of the local economy and next time we’ll explore the concepts further:  In Part 2 of this trilogy we will look closer at the “Money Go Round” and the local multiplier effect of spending locally.  Then in Part 3 we explore some specific leaks and how we can plug those leaks and in doing so boost Wheathampstead’s local economy.   


Buying from your local businesses

Manor Pharmacy staff member holding up a BILLY the Bee leaflet shaking hands with BILLY the Bee (Ben in the Billy the Bee costume)

 Buy it Locally


There are two things you’ll want to know:

1) Why is it important to me? 


2) How can I buy locally more often? 


Here are some answers to those questions.


Why Buy Locally?

Get a better service. Local independent businesses care much more about their reputation, as a result you get a better service from someone who lives near you.


Boost the local economy. For every £1 spent with a small independent business 63 pence is reinvested locally, by buying locally you are making your village more prosperous.


Create local jobs.

A more prosperous business community creates more local employment. By spending more locally you could be creating jobs for people you know.


Have more choice.

The more you spend locally, the more businesses you support and the more businesses will be attracted to the village. The end result is you get a wider choice.


Live in a nicer community.

A thriving village centre means you avoid having to live in yet another sterile dormitory town.

How to find local businesses


You’ll be amazed at just how many independent businesses there are in your village and how varied they are. Have a quick look in your free edition of WOW (Window on Wheathampstead).


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Wheathampstead Business Group (aka WEB) is a volunteer led organisation which supports local business initiatives.