Ali’s love of all things clothes and fashion is what you might call a healthy obsession! For the last 10 years she has worked as a personal stylist and runs a dress-hire agency from home in Harpenden, Hertfordshire.
Why did Ali start Forever Cinderella?
Ali worked in the recruitment sector for 13 years, and, after a short break to have her two daughters, launched her dress-hire business alongside establishing herself as a personal stylist.
“I have had a long-standing interest in colour and fashion which has increased significantly over the years, and I was keen to pass on this passion to others. In helping ladies find the right outfit for a smart occasion, or shopping for them for an updated casual or workwear look, for me, it’s all about empowering them to look and feel their best, in every stage of their lives. Look good, feel good!